Released on: January 7, 2008, 10:22 pm

Press Release Author: Brian J. Regnerus

Industry: Advertising

Press Release Summary: As a Qualified Google Advertising Company, TheLeadsKing.com
manages the most important aspects of paid traffic, keeping Gillogly's websites
highly ranked in the largest and most-used search engines.

Press Release Body: (Chicago, Ill. - Tuesday, January 8, 2008) Matt Gillogly, a
real estate investor and marketing professional, was following a hunch when he hired
TheLeadsKing.com to help him test some business ideas. As an already successful real
estate coach and marketer of real estate products, Gillogly wanted to research his
theory that a niche market containing Christian entrepreneurs existed who wanted to
be taught how to run their for-profit businesses and entrepreneurial endeavors from
a Christ-centered standpoint, an aspect of Matt's own business that he felt strongly
about.

"This is an example of a business niche that didn't exist," said Bob Regnerus,
President of TheLeadsKing.com. "Through our expertise we were able to quickly drive
thousands of interested people to Matt's website and verify that, indeed, a market
was there."

It only took a half hour on the phone for Matt and Bob to determine a course of
action. Within 48 hours of getting a landing page online, traffic was arriving. "We
knew within a week that I needed to focus my time and energy on targeting Christian
Real Estate investors," said Gillogly. "We were getting a 12-13% conversion rate off
our landing page and 7% click through rate. Both of those numbers right off the bat
were pretty strong." Fine tuning had the site at a 25% conversion rate within three
weeks and Gillogly had a new business. Gillogly, who now calls himself the Renegade
Christian Entrepreneur, is the go-to source for Christian business owners,
specifically Christian entrepreneurs in the real estate arena.

"I am a real big proponent of hiring other people who are experts at what they do. I
really don't have a problem writing a check," Gillogly said. "Just like I would
hire an accountant or CPA to do my taxes, or I would hire an attorney to do
something specific, I really believe and know that it is a lot more beneficial to
hire people who are expert in their field than trying to figure out how to do it all
myself."

As a Qualified Google Advertising Company, TheLeadsKing.com manages the most
important aspects of paid traffic, keeping Gillogly's websites highly ranked in the
largest and most-used search engines. As well, they promote organic traffic through
article distribution, link building strategies, press releases, blog promotion, and
advanced online traffic strategies.

"The thing that Bob brings to the table is that he understands direct response
marketing. He understands that it's not just about the keyword search and it's not
just about the click through rate. It's the quality of that click through rate once
they get to your landing page," Gillogly added. "Bob has all of it under one house.
Because he's in masterminds with a lot of the top folks in direct response
marketing, he has a lot better insight than other people I've worked with in the
past."

TheLeadsKing.com manages online traffic for successful information marketers, major
corporations, and educational institutions. As implied, TheLeadsKing.com specializes
in lead generation for clients; helping secure clients in the marketing funnel on
the front end, so they can focus on the more lucrative \"back end\" sales funnel.
TheLeadsKing.com is not a typical SEM agency, in that they only manage PPC traffic
for a client. They also offer such SEO services as writing and distributing
articles and press releases, setting up links, as well as managing blogs, etc. For
more information about TheLeadsKing.com, or to receive a FREE promotional CD on how
they can successfully manage your online traffic, please visit www.FillMyFunnel.com.

If you would like more information on how to run your for-profit business to fund
the Kingdom and bring glory to God, visit Matt at www.CreateTrueRiches.com and
www.FaithandInvesting.com.

Web Site: http://www.FaithandInvesting.com

Contact Details: Brian J. Regnerus
PO Box 251,
Palos Heights,
IL ,
60463,
USA
Phone: 1-877-349-2615